I LOVE when one year ends and a new year starts. It gives me the opportunity to start fresh and create new goals.
Networking is the most effective by-word-of-mouth marketing you can participate in. This is why a Networking plan is the one plan everyone should have in place before 2018 hits.
What goes into a networking plan?
That’s a great question! Some of the things you will want to layout for your networking plan are:
Why are you networking in the first place? What do you want to get out of networking. Once you know why you are getting involved in networking you can fill in the rest of your plan.
What type of group do you want to be involved in. Do you want to network through philanthropic organizations, interest groups, or a traditional lead generating and referral group.
The best way to meet others is to set up weekly one-to-one meetings. These meetings will help you to build relationships and help others. The more relationships you have and nurture, the more referrals you can begin to generate.
When given the opportunity to present to your networking organization, what types of topics will you talk about? My recommendation is to plan for one presentation per quarter. It’s always good to have a presentation in your back pocket just in case you are invited to speak
What will your 30-second commercials look like in 2018? Have several planned out and ready to go. The key to 30-second commercials is to intrigue your audience so that they want to talk to you after the meeting or schedule a one-to-one. Remember, the 30-second commercial is not a sales pitch.
This is where most networkers fail. They fail to follow-up. What is your plan and how will you follow up with your fellow networkers. Will it be through an email campaign, social media, one-to-one schedule, etc. Take some time to map out what that looks like.
The above are just a few ideas of how you can make the most of your networking efforts during 2018.
Have a profitable week!
~ Local Lora