Posts

My Favorite 5 Time-Saving Habits for Busy Professionals

We are all given 24 hours a day.  It’s how we organize and use those 24 hours that makes the difference.  Each week, it is my goal to try and send you something useful that you can put into action immediately.  This week, as the holiday season is right around the corner, I want to send you some of my favorite tips and habits to get lots done.  Check out my favorite 5 time-saving habits for busy professionals below.

 

Start maximizing your time…

 

PLAN:

If you don’t have control over your day, your day will control you!  I dare you to enter into a day without a plan or schedule and just conquer anything that comes your way.  By the end of the day, I guarantee you will be exhausted, frazzled, and feel like you got nothing of importance completed!  Why? Because you didn’t have a plan or a focus for your day and you allowed other people’s priorities become yours.

 

Here’s how I make sure I stay focused every day:

  • Each day I write out on a sticky note, 3-4 non-negotiables that must get done
  • My 3-4 non-negotiables are my focus for the day and take precedence over everything else
  • Once those 3-4 items are completed, I tear up the sticky note (it feels SO good to do that) and move on to more pressing items
  • By the end of the day, I feel like I had a productive day, moving the needle closer to where I want it to be in my business

 

BOUNDARIES:

Set boundaries for everything!  If social media is a time-suck for you, own it!  Now that you own it, do something about it. Schedule time into your day where you allow yourself to scroll through the socials.  That goes for other things that suck away your time. Set up boundaries and adhere to them. The same thing is true for those things that are important to you, like family and friends.  Set aside time that you are focusing on them, and only them. Don’t let other distractions interfere with this sacred time you have set aside to be with your loved ones.

 

BATCH LIKE YOUR LIFE DEPENDS ON IT:

Seriously!  This one strategy is a game-changer.  Why? Because it maximizes your productivity and brain capacity.  If you are constantly bouncing back and forth between tasks, your brain is bouncing too.  Fun fact, did you know it takes your brain 15 minutes to gain focus after each time it is distracted?  It’s true! Think of your brain as a car accelerating after a red light has turned green. You step on the gas, the car begins to go, gaining momentum until it gets to cruising speed.  Once at cruising speed, you and your car are efficient at clocking miles…until you hit another red light. Then you have to stop, accelerate, and push until you get to cruising speed again.  Wouldn’t it have been a lot faster to get to your destination if you could have continued cruising without a red light? That’s what is happening to your brain when you bounce from task to task without batching like tasks together.

If you batch like tasks together in categories, you and your brain will hit a sweet spot where you are able to work even faster and complete all that you wish to get done in that one category.  For example, as I write this blog, I am in a blog batching mode or working in my “blog category”. More than likely, while working in this category block, I will create 3-5 blog posts in less time than if I were to stagger this task over a couple of days.  

 

Try this concept and let me know if it helped you as much as it helps me.

 

USE DO NOT DISTURB:

This is a favorite of mine!  When working in batches, I like to set my phone, email, and social media to the “DO NOT DISTURB” setting for a period of 45 minutes to an hour.  This uninterrupted time allows me to stay focused and work through my batch work. At the end of my batched time, I check messages and notifications, responding to any urgent matters before I start another interval of batch work.

 

FIND YOUR BEST TIME:

When are you at your best?  Truth bomb: For me, I am NOT at my best in the morning, no matter HOW much coffee I drink.  For me, I tend to get my creative flow between the hours of 2 pm and 4 pm. For many, mornings are when you are the most alert, creative, and can get a lot done.  Pay attention to what time of day is best for you and work it to your advantage.

 

Final Thoughts:

Time is the only thing in this world we cannot get more of, no matter who you are or how much money you have.  Because of this fact, it’s important we take our time seriously and use it wisely. If you are procrastinating or wasting time, find out why.  Is it fear? Laziness? Confusion? Once you identify why you are wasting time, face it head on and do something about it. Your future self will thank you.  For more information on procrastination and why we do it, list to this my podcast on procrastination found HERE.

10 Proven Ways To Set your Business Up For Maximum Success

If you’re like me, I am always looking for ways to improve my business, attract new clients, and keep my current clients happy and satisfied.  During my career, I have learned there are 10 proven ways to set your business up for maximum success. They are my tried and tested activities that I think are the most important in order to give your business a great reputation and staying power.  Some of the items I will list will seem obvious but, you will find that the reminder is needed – especially when things get busy.

 

Let’s dive in…

 

  1. Communication

The biggest reason why things go wrong in businesses is due to poor communication.  In today’s digital world, it would seem that we should have a handle on communication, but sometimes things fall through the cracks.  Set up a communication system and standard for your business. Who will handle which type of communication and what is your company’s standard when it comes response time?  Immediately? Within 24 hours? What makes sense for your customers?

 

  1. Phone Best Practices

Be easy to get a hold of.  Today I called a new business I never used before. My experience was – meh!  Why? I waited on hold for 27 minutes and 13 seconds before my call was answered.  That wait time sends a message that the business I was calling can’t handle the business they have.  What’s worse, the wait time I experienced sets an expectation for how I think my needs will be handled in the future.  Frankly, I don’t have that kind of time to waste on hold. What type of message is your business sending when someone tries to get ahold of you  

 

  1.  Under Promise and Over Deliver

This is a sure-fire way of creating raving fans who come back time and time again.  It’s one of the best ways to delight your customers and clients.

 

  1. Stay Innovative and Creative

The opportunity to offer your customers and clients something new and exciting keeps your business and your brand top of mind.  Build creative time into your schedule on a regular basis, allowing you the ability to come up with new and innovative products and services.  Creative time can be as simple as giving yourself the chance to take daily walks, exercise, a change of scenery, or even just a break from the grind to help get those creative juices flowing.

 

  1. Look Ahead

Always be looking ahead and try to predict where your industry is headed.  If you can look into the future, you can make changes in the present to help keep your business prepared for what may lie ahead.

 

  1.  Have a Disaster Plan in Place

Let’s be real.  “Ish” happens! Natural disasters, internet failures, illness, can hit us all.  Is your business set up to sustain should something happen? What steps will you take to make sure your customers and clients are taken care of when disaster strikes?

 

  1.  Always Be Learning

One of the keys to staying ahead of the competition is learning something new.  When you learn something new, you can offer something new, making you, your business, and the products and services you offer even MORE valuable.

 

  1.  Be On Time & Punctual

This one thing send such HUGE messages to those who are working with you and those who are watching you.  It tells people you:

  • Are serious about your work
  • Care about your customers
  • Are conscientious
  • Are reliable
  • Are dependable
  • Are organized

Making others wait can be the one thing that can ruin a business relationship.

 

  1.  Take On Projects Outside of Your Comfort Zone

Doing this will help you develop as a person but will also add depth to your business.  

 

  1.  Fall In Love With Planning and Goal Setting

Both of these require measurement.  It is often said, “What is measured gets done.”  Imagine how much further along in your business you would be if you planned and set goals on a regular basis.

 

Final Thoughts.

If I were to add two more things to this list, they would be consistency and follow through.  Those two things add SO MUCH to the character of your business. If you always show up in a positive way at the same level over and over again, it builds up so much trust.  AND…if you consistently do what you say you are going to do, that is the icing on the cake. There have been so many times I have seen businesses offer empty promises because it sounded good at the moment.  The disappointment experienced when the business doesn’t follow through on what they said they were going to do adds to their brand. Failure to provide consistency and follow through can result in a brand looking:

  • Unreliable
  • Flakey
  • Untrustworthy
  • “Fly-by-night”

Make sure you are consistently putting your best business foot forward.  Your business depends on it!

The Marketing Rule of 7

What is the Marketing Rule of 7?

The Marketing Rule of 7 dates back to the 1930s.  It was developed as a tool for advertisers to remember that consumers needed to see a company or brand’s message at least 7 times before they would even consider buying a product or service.  Today, some suggest that the number 7 is no longer valid in today’s marketing and advertising world. With the ever-growing popularity of social media and the opportunity for businesses to share content to laser-targeted audiences with the touch of a button at any given moment, the number 7 ends up looking more like a “20”… at the minimum.

Since we need to be speaking to our target audience on a more regular basis, there are some best practices we should follow to ensure we are hitting our “20” in the most productive ways.  Those best practices are:

  • Understanding Your Audience – Get laser focused on who is most likely interested in your products and/or services.  Talking to “everyone” and “anyone” will certainly guarantee your message getting lost in the noise of everyone else’s marketing.  Know your ideal customer by identifying what keeps them up at night and how you uniquely solve their problem for them.
  • Defining Marketing Message – Now that you know who your ideal customer/client is, determine what your message is and how you will communicate it to them.
  • Execute with Consistency – Since, more than ever, we are fighting for airspace on all media platforms, we must take action and be consistent with our brand message to our targeted audience.  Without consistency and execution, our messages are sure to be lost.

Marketing is not a “one and done” practice, execution, and consistency requires an unwavering commitment to the process.

Now that you know what you need to do to communicate to your audience, you need ideas and marketing vehicles to help you hit The Rule of 20.  

Don’t miss my FREE marketing resource guide: Local Lora’s List Of Logic (20 ways to get your marketing message out). Click here to download it today!

Are You Stopping Short?

Keep It Local Member Debby KevinGuest Blog Submission From:
Deborah Kevin
Writer, Editor, Storyteller
www.DeborahKevin.com

The 90s television show Seinfeld is known for how it changed conversations, and one can immediately connect with someone of like mindset by using phrases such as “sponge-worthy,” “master of your domain,” “no soup for you,” “shrinkage,” and “a dingo ate my baby.” Not only was the show hilarious, but it was also sticky.

There’s an iconic scene in a Seinfeld episode (“The Fusilli Jerry,” Episode 107) where Kramer stops short while driving George’s mother from a doctor’s appointment. George’s father freaks out and accuses Kramer of “stealing his move.”

In the context of Seinfeld, stopping short is when the driver is on a date and hits the brakes in a faux emergency and puts his arm out as if to stop his passenger from hitting the windshield when what he really wants to do is feel her chest. (Yes, it’s creepy and not in alignment with today’s feminist standards, but putting a protective arm out often happens when there are children sitting in the passenger seat, too—at least in my car.)

What does this have to do with your business?

You could be stopping short with your ideal clients.

Here’s what this looks like:

  • You develop a great program that will solve your ideal client’s biggest nightmare but don’t release it
  • You write all your marketing copy but never publish it
  • You start to second guess yourself (Hello! Fraud factor)
  • You gather momentum but abruptly shift gears to focus on something else
  • You do the do-si-do between options

Do any of these sound familiar?

I know I’m guilty of stopping short. A colleague of mine calls this the ‘busy bitch syndrome.’ Like when I develop great content or a kickass program but move onto something else instead of releasing it (anyone else?). Busy-busy-busy. I kept busy and thus hoarded my gifts.

Once I realized what I was doing, I had to make a choice: step up or step away. I opted for the former and put in place bumper guards to keep me in the game.

Here’s how to combat the stopping short phenomenon:

  • Commit to a launch date and ask someone to hold you accountable
  • Get clarity on your marketing goals, have someone edit your materials, and keep your promise to send the goods out
  • Create positive affirmations and read them out loud to yourself several times a day
  • Join a mastermind group of people who will cheer you on, talk you off the ledge, and support you unconditionally

I’d love to hear your insights regarding the stopping short phenomenon and how you’ve successfully combatted it in your business. If you’d like to chat about your marketing copy and how it make be supporting your “stopping short” activities, I’d love to chat. Click here to schedule time on my calendar.

3 Ingredients You Need For A Kickass Brand Identity

True confession.  I jumped into my business without putting together a full, blown out, brand strategy.  There. I said it. How many of you have done the same? Or, how many of you are trying to figure out what your brand is or…maybe you are still wondering what the heck a brand really is?!?  Today you are in LUCK! I am going to give you the 3 main ingredients you need for a KICKASS brand identity.

 

INGREDIENT #1:  Your Overall Brand

Even if you have never deliberately sat down and developed a brand outline, your business has a brand.  How is that possible? It’s possible because, from the moment you started your business, you either consciously or subconsciously set a standard of expectations for your company.  Each time you provide a product or service to your customers, they have told themselves a story about what they can expect from you each time they deal with you, your employees, your service, and your products based on how your business is presented to them.  Your brand is both a glimpse into your business as well as a lasting memory and it is the message your company sends out into the public.

 

It’s important to get this ingredient down perfectly…use the branding action step below to help you.

 

Branding Action Step:

Take a few minutes to write down:

  • What you want your business to be known for (this can be things like:  quality, value, pricing, speed of service, friendly, etc.)
  • What types of memories you want people to have after dealing with your business
  • What makes your business different from competitors in your field
  • The core values you find

Be as detailed as possible when defining your brand.  Remember, your brand is the idea, thought, emotion, concept, that comes to mind when someone thinks about your business.  

Once you have a clear idea of how you want your business to be perceived, you have a good foundation for a powerful brand.  Share your brand definition with everyone who works in your business so they are clear on your company’s brand messaging.

 

INGREDIENT #2:  Identity

Once you are clear on what makes up your brand, you need for your brand to be instantly recognizable.  You worked hard on developing what you want to be known for, now it is time to claim your identity in the marketplace.  Become instantly recognizable by putting these things in place:

  • Have a logo professionally designed for your company
  • Choose colors to represent your brand.  Hint: research things like “the psychology of colors” to determine if the colors you have selected are in tune with your brand
  • Develop brand rules by creating a style guide, spelling out the exact colors, fonts and sizes to be used in documents, online, in social media, etc.

 

INGREDIENT #3:  A Brand Story

A strong brand tells a story well.  Below are some of the things your brand story should include:

  • What your business does…and why (your company’s mission)
  • A connection to your customers (a problem you empathize with and you can solve)
  • What makes you different from the competition (your unique solution)

 

Once you have these three ingredients in place and you and your employees are using them consistently, you are off to a great start when it comes to defining a recognizable brand.

Yeah, NO – Networking is not really working for me . . . and yet . . .

I recently re-relocated to the Tampa Bay area (grew up in St. Pete), I jumped into (literally and figuratively) Bay area networking. You know… those events where people gather and make small talk in hopes that it leads to large sales. 

Occasionally, I come across someone I’ve known for a while who says “Yeah, NO – I’m not getting anything OUT OF networking” and a juxtaposed two-shot of Sandra Bullock in Miss Congeniality enters my head . . . and the question begs “what are you putting INTO Networking?”

As a business nerd, I’m comfortable dealing with facts and figures and there’s no mistaking the impact of building business through “Word of Mouth” marketing.  Networking can be an effective tool in hearing more words – and seeing more mouths:     

  • 84% of American consumers completely or somewhat trust recommendations from family, colleagues, and friends – it’s the highest ranked source for trustworthiness.
  • 74% identify word-of-mouth as a key influencer in their purchasing decision.
  • 91% of B2B buyers are influenced by word-of-mouth in making buying decisions.
  • Word-of-mouth improves traditional marketing effectiveness by up to 54%.
  • 64% of their survey respondents mostly or completely agree that word-of-mouth marketing is more effective than traditional marketing.
  • 50% indicated that they’ve incorporated word-of-mouth marketing into their traditional marketing campaigns.
  • But how do you get that Bullock “after” look? 

Here are a few tips:

Treat your business card as an asset versus a card-game

When you show up ready to pass out business cards like you’re a Las Vegas blackjack dealer, you’re creating an impression that anyone with a pulse is a prospect.  Having a thoughtful conversation AND making a connection warrants a business card. 

Using it as a “calling card” usually means there will be no callbacks. 

Use networking opportunities to practice speaking in “elevators”

Become so well-practiced (but not robotic) that you can focus your attention on the reaction and response people give you. (It’s not what you said – it’s what THEY heard).  In one group, several of us marvel that a woman speaking could talk a full two minutes in rapid staccato without taking a breath.  We were no longer listening but hearing her memorized monologue. 

Regular networking opportunities give you a chance to change up your initial impression by practicing in a “safer space” – if it is a regular group, you can ask for feedback on which approach resonates better with prospects.  What do they want to hear from you? 

“Read the room” before the room reads you

Sometimes the best connections (who have the best referrals) are the people standing on the sidelines.  The regulars know each other and have moved beyond business to chat about personal life.  It certainly makes it hard to talk about business when the first question is “How’s the family?”  Seek out people who are alone – welcome them – and ask them questions about their business:  who’s their target market, who’s a good referral, why do people buy from them.

Know your own target market – there’s a difference between a warm body and a warm lead

“If you stand in it – or on it, I can sell it.”  “It” was real estate, and that’s the intro I got from a real estate agent. (I heard that there were more real estate agents in Pinellas County than anywhere in the nation – so she’s got LOTS of competition)

Because she didn’t specialize – or by inference – excel – in any segment, I was left with the impression that her approach was like cooking pasta “throw it against the wall” and see what sticks.  On a side note, I asked her if she was in sales and she looked at me like I was speaking a foreign language.  She focused on what she does and not who she serves.   

Sharing who your target market is (and who it isn’t) allows people to better define (and remember) who you are and what you do.    I’m not in digital marketing – but have lots of referrals who are – so when I attend networking events, I’m actually introduced as “Sheila – she doesn’t “do” digital but she’s hugely creative – and measures her success by YOUR sales” – That’s an okay – and clearly differentiating – introduction – by me.

Follow-up – Follow-up – Follow-up

Don’t put those business cards in a drawer and check in every 3 months to see who changed jobs or call them immediately looking for an introduction to the decision maker in their office (unless they volunteer it, of course):

Connect with them on Linkedin (again, stats say a personal note increases connection rates). 

Send a thank you note for their time

Think – and do – referrals! 

Connect THEIR dots – introduce people who might be good mutual resources – take the lead in making positive e-troductions, including “why” the two people should meet.  One person struggling to grow her business sent me her database and said “just use my name . . .” Ugh, NO – but it also explains why her business was struggling.  She didn’t value her database – nor me for that matter. 

Follow-up with a coffee / lunch – or just connect at the next networking event – you should be there anyway (are you going is a great incentive / encouragement)

Be alert to articles about their business or industry – share it with them – it shows that you 1) try to stay current with business and 2) they weren’t out-of-sight / out-of-mind

And it works: 

In my roughly 10 months of actively networking in Tampa Bay – I’ve met the highest caliber of professionals – and connected to some great organizations – made my fair share of sales. I may not look like the Bullock “after” – but I’m certainly in the running for Miss Congeniality :- ) !

Are You Prepared To Speak? 4 Tips to Make Your Next Presentation A Success!

As a business owner, entrepreneur, or someone who generates business, you must be prepared to speak.  Whether you are called on to tell people what you do for a living, who your ideal or perfect client is, or you get the opportunity to talk about your business to a room full of people, you must be prepared.  In this blog post, I will share with you my 4 tips to make your next presentation a success.

Let’s dive right into the tips!

TIP 1:  DON’T “Present”

You heard me.  Take “presenting” out of your presentation.  Instead, tell a story. Why? Stories bring impact because they:

  • Organically cause audiences to use their imagination, placing themselves into the story line – this holds their attention longer
  • Make the content more relatable
  • Keep people engaged, especially if you can lead them through a series of emotions during your “non-presentation” (make them laugh, feel sad, happy, determined, motivated, etc.)

 

TIP 2:  KISS

Keep It Simple, Sweetheart!  Especially when you are trying to teach something or show how a product or service can help impact someone’s life.  Use everyday language, avoid acronyms, and don’t shroud your content in a cloud of mystery and complicated scenarios.  People are listening to you because you are the expert, not because you are trying to prove your expertise.

 

TIP 3:  DON’T USE SLIDES AS A CRUTCH

We can all read.  There is nothing worse than going to a presentation and have the presenter read from slides.  Instead, use slides for visual impact and creating interest. Otherwise, you risk:

  • Sending signals that you/the presenter doesn’t know the material
  • Putting the audience to sleep
  • Being be more engaged with the slides rather than the audience

 

TIP 4:  CHOOSE GRAPHICS WISELY

When designing graphics for your presentation, design them with the audience member seated at the back of the room in mind.  As an attendee, there is nothing more frustrating than seeing a slide with:

  • Tiny print
  • Spreadsheets that no one can read
  • Graphs with weak visual impact

Instead, aim for:

  • High quality, clean, sharp images
  • Graphs that do not include too much information so that the point gets across
  • Few words

Remember the old cliche “A picture is worth 1,000 words.”  Apply that mantra to your next presentation if you decide to use slides.  Slides should supplement the presentation to drive a point home, they should not be the presentation.

What changes will you make to your next presentation to make it a success?  I would love to hear your ideas!

 

How To Build Consistency In Your Business In 4 Easy Steps

When you are consistent in your business, you provide a predictable experience for your customers and clients.  Consistency builds trust, which, in turn, builds business. How can you make sure you are building consistency in your business on a daily basis?  There are several ways to do it. You can rely on things like customer experience, branding, messaging, values, language, etc. Below we will explore how to make consistency a regular occurrence in your business in 4 easy steps.  

Step ONE: Set Standards and Expectations

Setting up a strong foundation of what people can expect from your business helps to keep you, your team, and your employees accountable for delivering an outstanding product or service.  When everyone clearly knows what is expected of them, how it is to be done, what the vision is, and what standard to achieve, the natural byproduct is consistency.

Step TWO:  Document, Document, Document

Document your process for everything.  When you can provide your team and/or employees with specific steps of how you plan on accomplishing regular tasks or projects, it organically builds consistency.  If everyone is following the same guidebook, the outcome becomes predictable. Where there is predictability, there is consistency.

Step THREE:  Build Systems Based on Step TWO

To maintain consistency in your business, design systems, both automated and manual.  Systems help to make your business accurate and predictable with desirable outcomes.

Step FOUR:  Measure Everything

Measurement will tell you how consistent you and your business are.  Measured outcomes will alert you to successes, issues, and will reveal where inconsistencies are occurring in your business.  The inconsistencies that reveal themselves will alert you to successes and potential problems, allowing you to pivot and adjust as needed.

Using the four steps outlined above will help you get a start in the right direction when it comes to making consistency a priority in your business.

Are You Working In Your Business Or On Your Business?

If you are an entrepreneur, a small business owner, or someone who is responsible for a specific business unit in your company, pay close attention. The difference between working in your business or on your business can make a HUGE difference in how successful you ultimately are.

Knowing the difference

Knowing the difference between working in your business working on your business is huge. Sometimes we can get trapped into thinking we are working on our business because of the level of importance we give an activity or task. When, in reality, we can actually delegate or outsource the “important” task or activity leaving us the creative space and time to breathe life into our businesses.

Key Clues That You Are Working “In” Your Business:

Working “in” your business ties you down with tasks and activities that can be easily automated, delegated or outsourced.

Examples of these types of activities include things like:

  • Payroll
  • Bookkeeping
  • Social media and content creation
  • Customer service
  • Some marketing functions
  • Answering phones
  • Answering emails

Many of the above tasks can be delegated to people like Virtual Assistants (VAs), freelancers, hourly employees and others can be automated

Working “on” your business centers your efforts, time, and energy around things that help your business gain momentum and move forward. Things like:

  • Developing strategies
  • Setting goals
  • Measuring successes
  • Creating plans
  • Ensuring focus
  • Investing in yourself (education, workshops, etc.)
  • Hiring the right people
  • Building systems
  • Leading a team to success

How do you determine whether you have been working in your business rather than on it? You probably already have a gut feeling. But, just to make sure you pinpoint it accurately, I recommend you do the following:

  • Grab a sheet of paper and pen
  • Divide the paper into 3 columns
  • Title 1 column “Tasks”
  • Title the 2 column “Delegate”
  • At the top of the 3rd column put your name
  • Under the “Tasks” column, list all the tasks you do on a daily basis. The best way to do this is to spend an entire week recording your daily tasks or “to-dos”
  • At the end of the week review the list
  • Put a check in the “Delegate” column for all of the tasks you could outsource, give to a VA, an employee, or automate (be realistic – not everything must be done by you!)
  • Put a check in the column with your name for absolutely every task that must be done by you.

Take a shortcut!  Download my worksheet HERE

Now that you have a sense of what type of tasks you can delegate or automate, it’s time to start! You may not be able to do everything all at once…that’s ok! Start with what makes the most sense, what you can afford, and then, grow from there. For me, the first thing I chose to delegate was bookkeeping! Bookkeeping was by far, my least favorite task to do – EVER! As a result of giving this one task away, my taxes are so much easier to prepare and my accountant seems to be a little happier too!

What are you waiting for? Go work ON your business!

This 1 Thing May Make ALL The Difference In Your Marketing Efforts

Lately, there has been A LOT of buzz about email marketing campaigns and email lists. The 3 reasons listed below are just a start to the many benefits of having your very own email list.

If you don’t have an email list and an email marketing campaign in place, you are missing out on opportunities. Find out why…

3 Reasons Why You Need An Email List

REASON #1:
Conversion Rates. Since you already have a relationship with the people on your list, they already know, like, and trust you. With those 3 things working in your favor, product and service conversion rates are much higher than any other form of digital marketing.

REASON #2:
YOU are in the driver’s seat. With an email list and an email marketing campaign in place, you have control over what your audience sees and when they see your content. You are not dependent on algorithms or paid advertising with an email campaign in place.

REASON #3:
This one is HUGE. You own your list of contacts! There are so many uncontrollable variables when it comes to making and maintaining connections on social media and sending traffic to your website. For example, you can be crushing it one day and then tanking the next because of an algorithm change you have NO control over. Your email list is the one thing you have control over that allows you to stay in contact with the members of your list and nurture the relationship you have created.

Don’t miss out on any more opportunities. Start building your email list and stay in touch with your tribe!

~ Local Lora