Lead Or Referral? What’s The Difference?

Sometimes in networking, we use the words lead and referral interchangeably.  This is a huge mistake as they are both very different.  This week we are going to explore the difference and why it is important to know the difference for you and your fellow networkers.

Let’s Define…

Lead:

A lead is when someone identifies a person or business who may need your products or services.  It is more of an idea that your services are needed.

Referral:

A referral is when someone actually connects to you a person who needs your product or service and is actively looking for someone to help them.

Being able to recognize the difference is easier when you have real life examples to work with.  Let’s play a game.  It’s called “Lead or Referral”. 

Read the statements below to see if you can identify whether the dialogues and conversations are leads or a referrals:

Lead or Referral? 

“Hi Lora!  I have a referral for you!  I visited my gym on Facebook today and saw that they have no real presence there.  I think you could really help them!” 

This is a lead.  Even though they used the word “referral” in their dialogue, this is not a true referral.  This falls in the category of “lead” because it is an idea of someone who may need my product or services.  For me to find out if my services are needed, I would need to cold call the prospect.

Lead or Referral?

Phone conversation:

Lora:  “I was having coffee with my friend this morning and she mentioned that she was about to lose her health insurance.  She is very nervous and scared of what may happen.  I told her I knew someone who could really help her understand health insurance and walk her through the process.  I wrote her contact information down for you, she is expecting you to call.  I gave her your contact information as well.”

Dave:  “Thank you!  I will give her a call as soon as we get off the phone!”

This is a referral.  The dialogue is very different from the “lead” dialogue. 

A referral includes the following characteristics:

  • The identification of products or services needed
  • The products and services needed are actively being sought out
  • There is an introduction component where contact information is exchanged
  • There is a level of endorsement from the person who is connecting the two parties together (know, like, trust)
  • There is no cold calling involved.  Both parties are primed for contact

Both leads and referrals are important to building your business and knowing the difference is huge!  By having the ability to identify which situations are leads versus referrals you become a more reliable and valuable resource for your networking team.

Our Top 3 Reasons For Writing A Blog For Your Business

Have you thought about or toyed with the idea of starting a blog for your business?  What is holding you back?  There are so many reasons why you should start one that they probably outweigh the reasons why you haven’t started one.

The 3 reasons listed below might just help you make the leap!

Establish yourself as an expert

What better way is there than the written word to help you position yourself as an expert in your field or niche.  A blog is a blank slate where you can share value added advice, tips, and commentary about your profession.

Build a network, following or tribe

Blogs are a great way for people to get to know you, like you and trust you.  The more value you provide on your blog, the easier it becomes for you to build a network or tribe of loyal followers.  Once you have the loyal followers, the conversion process from regular blog reader to customer is fairly easy since you already have their focus and attention.  They are committed fans wanting more from you.

Improve Search Engine Optimization

Blogging is essential when it comes to search engine optimization.  Search engine look for keyword rich content entries that rank high on the quality scale.  The more value and information you provide on the subject you are blogging about, the higher your blog and/or website will be ranked in search engines.

Key things to remember when it comes to blogging:

  • Always be consistent.  If your plan is to blog once a week or once a month, do so.  Don’t be sporadic with large gaps of time between blogs.
  • Marketing is a marathon, not a sprint.  Every marketing plan should be well rounded and should contain many spokes or avenues used to connect with an audience and customers customers.  Blogging may take some time to get customers, but, once you gain a customer through blogging, they tend to be very loyal, always craving what you have in store for them next!

Be Memorable for the Right Reasons

A large part of business and networking is the ability to be memorable…but, for the right reasons.  Being memorable is all part of your personal brand.  Here are some ways to make sure you stick out for all the right reasons:

  • Confirm meetings – Not only will this save you wasted time for the occasions that your meeting partner forgets about a scheduled meeting, it will also send a message that your care enough not to miss a meeting and that the person you are meeting is important.
  • Don’t be late – Showing up late for a meeting sends all sorts of messages!  It can send messages that you are careless, selfish, disorganized, and you do not respect the time of the person you are meeting with.
  • Dress for success! People will take you more seriously when you take yourself seriously.  It also reflects on how you treat your customers and your business.  If you dress like you are prepared to be loafing around on a Saturday, instead of dressed for business, it could mean the difference between closing a sale and losing one.
  • Add value – The following Zig Ziglar quote is amazing and says it all.  “Stop selling and start helping!”  Each time you meet with someone, leave behind something of value.  Something that the other person can put into action immediately and with no strings attached.  Examples are:  an industry articles, a list of tips, an eBook, etc.
  • Be prepared – Always bring enough marketing materials, business cards and information to leave behind.  Not having the basics on you at all times sends a message of how serious you are when it comes to your business and your customers.
  • Follow up and follow through!  This is an easy way to set yourself apart from the crowd as most people do not follow up and follow through on what they say they are going to do.

Think about things you do in your daily life that you can tweak to help you become more memorable for the right reasons!

Why Your Feature Presentation Is So Critical

Whenever you have the opportunity to present your business to a group of people, it goes without saying that you should JUMP at the chance!  Even if it is a small presentation of 8-10 minutes.  The reasons to jump at the opportunity are plentiful.  In a networking environment, those reasons may look a little different. 

Here are some specific reasons why you should be presenting to your networking group as often as possible:

  • Your 30-second commercial is not enough time nor does it have enough content for people to really understand who you are and what you do
  • The audience gets the chance to really understand who you are as the brand
  • This is the perfect opportunity for you to start to build trust with potential customers
  • You can select portions of your business that you want to highlight, test, promote, etc.
  • Go on a deep dive!  Share some of the features, benefits or areas of your business you just don’t have the time to share in a 30-second commercial
  • You have the opportunity to coach your audience on how to find the perfect referral for you
  • Break down your fear of speaking in front of people and practice your presentation style

There are so many positive reasons why you should be presenting to groups.  Don’t miss out on your opportunity!  Your business will thank you for it!

3 Reasons Why You Should Stay Consistent in Your Business

In business, we are often told chance is good in order to keep our business relevant and interesting to customers and potential customers. In a way, change keeps us on our toes and helps us stay ahead of the competition. On the flip side of change is consistency. While change is good and allows for growth, consistency in business has its place as well. Without consistency, you would not have a solid customer base or a recognizable brand.

 

Below are 3 reasons why consistency in your business is important, especially when you want to support growth and change.

1. Branding: Staying consistent in your overall message of who you are, what you deliver, and your core values builds a strong brand. If you are wishy-washy about who your business is, what it stands for and the quality of what you deliver, your brand will falter and worse yet, most likely fail. When you design and manage your business with consistency, your brand becomes not only recognizable but, respected.

2. Measurement: Consistency in the way you do things creates an easy way for things to be measured. After producing consistent work, your will see consistent results or lack of results based on your efforts. At this point in time, you can determine whether or not you need to change something or continue doing what you were doing based on the results of the consistent pattern.

3. Accountability: Consistency builds in accountability. Here is what I mean. If you are consistent in the way you do things or expect things to be done, employees, team members, etc. understand the standard and will work toward that standard. The point is, they do not have to guess at what the result should be, they know what they should be and will work towards the goal. If the goal changes and expectations vary, so will your end results.

This week, examine where you can build in consistency. One of the easiest ways to build consistency is through systems. Do you have enough systems in place? You may want to look at how you approach your work to see if additional systems and work flow may help you stay consistent and efficient!

Are You Working In Your Business Or On Your Business & Why Does It Matter?

What’s the difference and why does it even matter? 

There is a BIG difference and it matters a lot!

Working In You Business

When you are working in your business, you are right there, in the trenches working away, side by side with employees on the front lines.  You are see everything that happens, the problems, the successes and what needs to be changed first hand.  For many years, I believed this is was the best way to approach and tackle business.  I believed it gave me the insight to make the business work better and improve systems and processes.

But I was wrong…

Don’t misunderstand me, it is extremely important for you to know first hand what is going on in your business and you should never turn away from what is going on in your business.  But, you cannot spend the majority of your time there.  Especially if you want your business tor thrive and grow.  Instead, concentrate on building a team of trusted professionals who are sincere in wanting the best for your business.  These are the people who will be working the business from the front lines, reporting back with constructive criticism…what’s working, what’s not and how you can improve the customer experience, systems and results. 

By having people in the trenches working in your business, this gives you time to work on your business.  This opens your time up, allowing you to:

  • design plans and make sure they are executed, 
  • be more creative, 
  • begin designing things to improve customer experience, 
  • improve systems and efficiency, 
  • get continuing education 
  • and in the end, increasing overall profitability. 

When starting a new business, for the most part, you must work in the business.  Over time, your business will grow.  During this time, you should be constantly looking at your business to determine how you can automate and outsource certain tasks, projects, etc.  

This year, I added systems to automate many of the items that were eating my time.  These automated systems freed me up which has allowed me to start new projects for business that I never had the time to do, my daily schedule is more flexible, I am not as stressed at the end of the day as I once was.  By the way, even something like email marketing can be weaved into an automated system.  Want proof…As you are reading this, I am enjoying some free time away…enjoying a little vacation get away!

Remember, you don’t have to automate and outsource everything at once…take baby steps.  If you are nervous about turning over the reigns to someone, select something small to start with and see how it goes.  ~ Local Lora

Email Marketing Is Not Dead!

In fact, it is on trend!  Check out some of the latest stats available relating to email marketing. 

  • The number of e-mail users worldwide is forecasted to rise to 2.9 billion users by 2019. (Source: Statista, 2016)
  • The number of e-mail users in the US is projected to grow to 244.5 million by the end of 2017. That number is forecast to grow to 254.7 million by 2020. (Source: Statista, 2016)   
  • The open rate for e-mails with a personalized message was 18.8%, as compared to 13.1%  without any personalization in 2016. (Source: Statista 2016)
  • You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor
  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
  • 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. -eMarketer
  • When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA
  • 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa
  • A message is 5x more likely to be seen in email than via Facebook. – Radicati

And those are only some of the stats!

If your business doesn’t have a consistent email marketing plan in place, it is time to start thinking about implementing one soon!  You are missing out on the opportunity to communicate with your ideal customer.  The numbers above show they wanting to and waiting to hear from you.

Tips for creating a winning email campaign:

  • Using a reputable email client that uses a permission based protocol like MailChimp or Constant Contact
  • Provide value in exchange for email addresses.  Consider providing your subscriber a free download, ebook, webinar, etc. in exchange for their email address
  • Avoid sending email with spammy content or trying to constantly sell your reader
  • Stay consistent! Try to email too frequently or not often enough
  • Use subject lines that are truly interesting to your audience
  • Respect people’s time.  Keep emails short and simple. Bullet points help readers engage and read faster.
  • Embrace analytics. They will provide valuable insight to your audience. Thing like subject lines that get the most open rates, content that causes unsubscribes, etc.

Adding email marketing to your overall marketing efforts can help you broaden your reach, stay engaged and build trust with your customers and potential customers.

Is Your Business Card Working Hard Enough For You?

Every marketing piece you create should be fully optimized to get you the best exposure and marketing results possible.  Your business card is one of those pieces that can be a total win for you if done the proper way.

Here are some tips for you to make sure your business card is pulling its weight and doing its share of the marketing work for you and your business:

  • Paper quality.  Don’t skimp.  The quality of your business card sends a message about how serious you are about your business
  • Easy to read print and font styles. 
    • When it comes to multiple fonts, less is more! 
    • Don’t get too fancy by including too many font styles and sizes. 
    • Select clean, simple, easy to read font styles and sizes
  • Include the basics!  You would be surprised how many people leave the following out when creating business cards
    • Name
    • Title
    • Office Phone Number
    • Cell Phone Number
    • Email Address
    • Mailing Address
    • Website
    • Social Media Addresses (only those you use consistently)
    • Consider adding your head shot to your business card.  It will help people remember you!
    • Always make use of the back side of your business card

Creative ways to get people to engage with you and your brand after you hand someone your business card:

  • Include a QR code that when scanned, drives the user to a freebie such as an eBook, checklist, white paper, etc.
    • Ninja tip!  This makes your business card TRACKABLE and will give you analytics on what people find important
    • Make sure you use an email address capture system to help you build your email list for future marketing efforts. Another analytic tool!
  • Give them an offer they cannot refuse!  Include a promo code on your business card for 10% off their next purchase, download, order etc.  Again, another great tool to help you analyze your business!
  • Offer value.  Each and every marketing too you use should offer some level of value.  Consider adding a tip, quote, or idea to your business card.
  • Do you have extra room on the back side of your card?  Add a short testimonial about your business service or product.

Go grab your business card and take a good look at how you can improve it.  Bring it to a good designer and then print it on quality stock. 

Don’t Put All Of Your Social Media Eggs In One Basket

One of the best things you can do for your business is to diversify your marketing efforts, especially when it comes to social media marketing.

Many people focus on marketing their business through Facebook.  And with good reason! Facebook is a very effective tool for marketing your business but you may be missing even more customers by failing to diversify your efforts. 

Take a good look at your target audience and consider the other social networks they may be active on.  Here is a quick snapshot of popular social media outlets and their demographics according to Robyn Showers of Marketing Tracx Blog:

  • Facebook – 1.9 billion unique monthly users
    • Ages 18 – 49
    • Predominately female
    • 75% of users spend 20 minutes or more on Facebook each day
  • YouTube – 1 billion unique monthly users
    • Ages 18-49
    • Predominantly male
    • About 2 million video views per minute
  • Instagram – 600 million unique monthly users
    • 90% of users are under the age of 35
    • Predominantly female
    • 53% of Instagram followers follow BRANDS
  • Twitter – 317 million unique monthly users
    • Ages 18-29
    • Predominantly male
    • FACTOID: 53% of Twitter users never post any updates
  • Pinterest – 317 million unique monthly users
    • 18-64 and fairly evenly distributed
    • Predominately female

After reviewing all of the stats above, which social media platform makes the most sense for you to learn next for your business?

You don’t have to be everywhere, but you do need to be where your audience hangs out.

Stay Social

Cool Tools I Use Everyday!

My favorite types of articles or blogs are the ones that reveal the tools people use to get the job done, save time or be more efficient.  Today, I am sharing with you, some of my most favorite tools that I hope will help you in your work life.

Awesome (aCal) Lite

This free calendar app can be found in the iTunes store.  This is a huge win for iPhone users!  Not only can you see your schedule at a month at a glance but you can also color code your schedule.  Other cool features this app includes are:

  • Week and day views
  • Photo calendar – see a summary of photos you took each day of the month
  • Print feature
  • Clipart stickers to highlight important events

Typorama

This photo editing app is great for creating social media images on the go!  It has several image templates sized perfectly for the most popular social media apps and it provides a wide selection of font choices and layouts.

Feedly

Looking for articles?  Feedly is a fantastic resource. This tool will pull together articles on a continual basis for any topic you have interest in.  This is a great way to stay on top of what’s going on in your industry.

Pocket

Now that Feedly has a surplus of articles for you to read, pocket can organize and save only the ones you are interested in.  This great app will allow you to access your articles at any time, on any device.

Don’t let Marketing Fool You

April Fool’s Day is right around the corner.  Don’t let Marketing Fool you!  Stay on top of it and get creative with it!  Here are 5 marketing tips you can start using this week!

  1. Start a Marketing idea Journal.  If you are tech savvy, Pinterest is a great place to store all of the ideas you see on the internet.  Make your Marketing Journal your go to source for marketing ideas you want to implement in your 2017 marketing plan
  2. Start subscribing to marketing e-zines and blogs to stay on top of the current trends.  Some favorites are Seth Godin, Marketing Profs and Marketingland
  3. Provide Value Everyday.  Each marketing idea you implement should provide value on some level. 
  4. Host a giveaway to help build your email list.
  5. Create download-able checklists, quick start guides etc.,…don’t forget to capture an email address before you give them your freebie.

BONUS TIP:  Embrace video!  Never before could people have access to making their very own commercial.  Not only can you make your very own commercial and broadcast it on the internet but, the commercial can reach reach even MORE people than traditional television commercials.  If you are not a fan of being in front of the camera, there are other ways (like whiteboard videos) to help you get your message to the masses.

Happy marketing!

3 Reasons Why Video Is So Important For Your Social Media Plan

Marketing in today’s world is vastly different from marketing done 10 and even 5 years ago.  Video marketing is one of the techniques changing

My top reasons why I think video marketing is so important and why video changes everything are:

  1. Trust.  Video marketing builds trust.  Video marketing is the opportunity for your target audience to really get to know you, your company and your brand.  It is so much easier to connect with your audience through video than it is through images and static words on a screen.
  2. Shares.  Entertaining, inspiring or educating videos are more likely to be shared than any other type of content.  Shares broaden your brands reach, opening you up to new potential clients and customers.
  3. Mobile Friendly.  In today’s digital world, it is easy to watch video at any time or place through your smartphone and on demand!  All the information we could ever want at our finger tips and when it is most convenient for us to watch.  PLUS…Video messages can be sent through messenger apps and they are readily available on the majority of social media platforms.

Do yourself and your business a favor, take the leap and embrace video marketing.  It will make a difference in your business!

One to One Meetings – A Recipe for Success

Networking, lead generation and referral marketing can be the perfect course to follow in order to build your business quickly and effectively.  To ensure results by using this format, you must be consistent with your attendance at the networking meetings you attend.  Each week, you must show up and showcase your product or service.

But…this is not enough.

To really take your networking efforts to the next level, you must invest your time in one to one meetings with other members of your Chapter.  To make these one to one meetings effective and worth the time and energy you put into them, you really need to understand their purpose and how they work.

Deconstructing the One to One:

One to One meetings are meetings where you set aside time to meet with someone in order to:

  • build a relationship
  • share your business and to learn about theirs
  • explore how you can help each other meet new prospects

One to One meetings are not sales meetings.  Let’s face it, we have all been in a one to one meeting where either one person monopolizes the entire conversation or they try to sell you the entire time you are together.  Those types of experiences really give networking and one to one meetings a bad name.  Quite honestly, when done correctly, the one to one meeting can be the catalyst to some of the best business connections out there.

So, what’s the right answer?  How can you make sure your one to one meetings are successful, effective and worth the time investment? Following some simple strategies and planning efforts can make all the difference!  Below are some tips to help you construct an effective one to one meeting.

Recipe for an Effective One to One Meetings:

Before scheduling your next one to one meeting, determine the following:

  • What is your overall goal or what do you hope to achieve by scheduling the one to one with a specific person?  The goal can be things like:
    • getting to know the person better
    • possibly create a collaborative relationship or to work on a project together
    • introductions to other people you need to meet
    • the opportunity to learn something

How do you make sure the one to one is a success and not a sales pitch?

  • Schedule the meeting with intention:
    • When scheduling the one to one, explain to the other professional why you want to meet and what you hope to achieve from your time together.  Give specific examples and be clear that this is not a sales session for either of you
    • Plan for an hour of time together and stick to the time you have allotted for the meeting
    • Select the best venue for the meeting; is it someone’s office, coffeeshop, over lunch?
    • Consider using an agenda to be specific about the topics you want to discuss and reiterate the over all goals of the meeting
    • Ask the person you are meeting with what they hope to get out of the meeting and add their response to your agenda so it gets accomplished

Planning and taking simple steps to make sure everyone is getting what they need out of the meeting is half the battle.

~ Local Lora

I Wish I Could Be Lucky In Business!

St. Patrick’s Day is coming up fast this week!  People will be wearing green and celebrating the luck of the Irish on Friday, March 17, 2017.  Thinking of St. Patrick’s Day, sometimes, don’t you wish you had the luck of the Irish in your business?

Maybe you do, but you just don’t realize it…

The funny thing about luck is, it may seem like happenstance when you land on good fortune.  In reality, it is a series of circumstances, pathways you have taken or not taken all based on a decision and a plan you made.

You can create your own luck when it comes to business. 

Have you ever seen this image?  I LOVE it! 

*Iceberg Graphic credit: Sylvia Duckworth

So many times we look at someone else’s business or success and see the end product…the shiny fun part of running a business.  We miss what’s underneath.  When looking at a successful business, we forget the path, the risk, the work, the mistakes, the criticism a person went through to get there.

Don’t be disillusioned when you see someone’s success.  They did an incredible amount of work and made lots of sacrifices to get there. 

Some of the things you can do to help yourself along the path to success is:

  • Plan.  Have a plan for everything you do in your business!  No matter how small it is, plan for the success of its outcome.  This post you are reading right now did not just happen, it was planned.  I knew months ago what I was going to write about.
  • Fail.  But, fail fast, move on and learn from your mistakes.  Make changes to your program, process, people, product, presentation, etc. as a result of your mistakes and failures
  • Systems. These are key.  Systems help you stay organized – if you have a system for every aspect of your business, you end up saving time and become more productive. The more systems you can automate the more time you will have to grow your success! 
  • Realize success is a journey and not a destination.  You will always need to work hard to maintain the success you have achieved

The following quote sums it up for me:

“Luck is what happens when preparation meets opportunity” – Seneca

You have opportunities around you everyday…especially when networking!  You have the opportunity to meet key people, collaborate with those people and make connections to help you down the path to success.  The question is…have you prepared yourself for the opportunities you have every week you set out to network?  Do you:

  • Plan your 30 second commercial
  • Identify who you want to meet
  • Schedule one to one meetings to build relationships
  • Prepare marketing materials and handouts

Or…do you just show up without a plan for success.

Something to think about this week!

3 Reasons Why Infographics Should Be A Part of Your Marketing Plan

By nature, we hare highly visual and most of us learn through watching.  According to Pearson Prentice Hall, 65 percent of the population are visual learners.  The more image content we are able to put in front of our audience the more the audience will learn and connect with our message.

Here are 3 reasons why you should start implementing infographics into your marketing and social media marketing plans.

Brand Awareness.  An infographic is an easy way to “show” people what your business is all about and the services you offer in one pictorial document.  When creating an infographic to showcase your business, make sure you stick with your brand’s color palette. 

Let’s Go Viral Baby!  Everyone loves to consume and share useful information!  Creating infographics with information people can put into action today is key!  What type of useful content can you create relating to your industry, business, product or service you provide?  The more value rich the content is, the more viral it will go.  Make sure you have branded your infographic properly and that it includes all of your contact information.  Then, consider making your infographic embeddable for people to use on websites and social media outlets.  

Expert Positioning.  Nothing screams EXPERT! like a well thought out infographic does. Use infographics to help you position your business yourself as an industry expert.  

Check out these resources to help you create Infographics starting today!: 

  • canva.com
  • piktochart.com
  • venngage.com

Why You Need To Fall In Love With Facebook

Social media is an effective way to market your business. More and more marketing campaigns are putting emphasis on social media because of its ease of use, effectiveness and the ability to reach a laser defined target market. There is no denying that Facebook is a powerhouse when it comes to social media. Over the last 6 months I have watched how Facebook is growing its presence and how they are positioning themselves to be the one stop shop for social media.

Here is what I mean…

Facebook is taking popular elements of all the major social media outlets and incorporating them into the Facebook platform. In some cases, Facebook has even purchased social media outlets and made them their own (i.e. Instagram).

Let’s take a closer look so you can see more clearly what Facebook is doing and how they are positioning themselves as the one stop shop when it comes to social media…

Instagram – a wildly popular, image rich social media outlet was purchased by Facebook on April 9, 2012. Since the purchase, Facebook has introduced more features, enriching the user experience competing with other graphic rich platforms like SnapChat

SnapChat boasts the allure of disappearing content and popular image filters. Facebook introduced disappearing videos on Instagram, Instagram Stories similar to SnapChat stories and they also included filters for both Instagram and Facebook

Twitter allows users to post messages of 140 characters. Facebook sees value in succinct messages and now amplifies text in posts you craft of 65 characters or less.

Live Video in the social media world was made popular by Periscope. Facebook saw the value and popularity of live video and followed suit with its own version of live video and then took it one step further. Live Video users can now experience and expect the following:

  • Viewers have the ability to follow and subscribe to broadcasters they find relevant and get notifications when they go live
  • Interview style broadcasts where two broadcasters in different, remote locations can link together and produce a broadcast as a team
  • Verified accounts can now send out alerts, letting audiences know when they will be live

If you were to pick just one social media platform to be on, Facebook may be the one you need to consider as it is methodically adding the most popular features of all the social media outlets in one place.

Whether you love it or hate it, Facebook is not a social media outlet that can be ignored.

Craft your 30 Second Commercial In 3 Easy Steps

Don’t go to another networking meeting until your read this first!

First impressions are everything and they can make or break you, especially when you are introducing your business. 

How many times do you get the opportunity to introduce your business in any given week?  Probably numerous times!  Whether you are in line at the grocery store, at a party, in a networking meeting, you have endless opportunities to introduce people to your business.  But…are you doing it effectively?

My 3 part formula is going to help you engage your listener and help to make you memorable in a short amount of time.

Here’s how it works:

STEP 1:

PROBLEM:  Ask a “Do you know” question identifying a need or pain point that you, your product or service can solve.

EXAMPLE:  “Do you know how social media can be confusing and hard to get results because it is constantly changing all the time?”

STEP 2:

SOLUTION:  Tell them what you do to solve the issue.

EXAMPLE:  “My company consistency keeps up to date with the all changes and tracks what’s new so I can coach, train and consult with my clients to get the best results.”

STEP 3:

PROOF:  “In fact, my one client has had such good results on social media due to my program that he has been able to cancel or scale back on other marketing efforts allowing him to save thousands of dollars.”

At the end of step three, the listener wants to learn more about how they can save dollars in their marketing budget by utilizing social media more effectively.  This formula opens the door for further conversation.

Try it this week, and let me know how you do!

The Best Defense is a Great Offense!

These past 4 weeks we have been creating plans for your business.   As of last week, you should have created a(n):

  • Overall business planner 2017
  • Networking plan
  • Marketing plan
  • Social Media plan

These plans are your offense for 2017.  Without them, you will be running blind.


These 4 things working together will help you meet your goals in 2017.  Now that you have your plans set, it is imperative you put them in motion.  The single most important thing you can do for your plan is to put it somewhere highly visible.  Print it out and post your plans on a bulletin or keep them in your planner.   You must refer to them often.  By the end of 2017, the goal for you is to get as close as you can to meeting your goals and to have a very tattered print out of your plan.  If your plan is tattered, updated, annotated, etc. by the end of the year, you know you have been working towards your goals.

Did you miss our 2017 planning series?  No worries!  Links are provided below.  Each link has a plan you can download.  It’s never too late to plan.  It’s only February and there is lots of time to get a good plan in order!

2017 Plans:

What’s Your Social Media Plan Look Like?

Every great social media account has a well thought out social media plan.  Your goal with social media is to post with purpose!  Avoid posting just for the sake of posting something or to sell something.  Post with value in mind, give your audience a reason to visit your page everyday!  Do this by taking advantage of all the various types of social media posts available to you (graphic post, text post, video, live video). 

Everything I listed above can seem like a very daunting task and may leave many wondering how to organize a monthly strategy, perfect for their business. The best way to tackle this is through a monthly Facebook Content Calendar. 

A good content calendar does the following, it:

  • Establishes a monthly theme or focus (this is a great way to give your audience a comprehensive understanding of your business)
  • Identifies holidays or days of importance during the month and capitalizes on them
  • Outlines monthly promotions
  • Establishes goals for each week of the month (this can be monetary goals, views, new page likes, post shares, etc. – just make it quantifiable)
  • Breaks down each day of the week and lists a topic to be covered
  • Identifies how the topic will be shared (graphic, pre-recorded video, text post, poll, etc.)
  • Includes a call to action (make a phone call, click a link, download a document, sign up, etc.)
  • Illustrates which content will be shared on what social media platform

When creating an content calendar for your social media, do not use your personal calendar or journal.  Create a separate calendar just for social media content.  Not sure how to create a content calendar?  Great news!  Check out this LINK to download the one I use for my business!

Thank you for reading this week’s email news letter.  The entire month of January was dedicated to planning.  Each week in January, I gave you a FREE planner to help you organize your business for 2017.  Did you miss prior weeks?  No worries!  You can still download the planners by visiting our blog HERE.