Got A 2018 Networking Plan?

I LOVE when one year ends and a new year starts.  It gives me the opportunity to start fresh and create new goals.  Networking is the most effective by-word-of-mouth marketing you can participate in.  This is why a Networking plan is the one plan everyone should have in place before 2018 hits. What goes into […]

3 Social Media Trends That Will Take Off During 2018:

As 2017 draws to a close, it’s time to think about what your social media marketing plan will look like during 2018.  In order to plan appropriately, it’s important to know what the expected trends will be. 3 social trends that will take off during 2018: Ephemeral content – a.k.a. Disappearing content:  Think Snapchat and […]

5 Tips for Creating an Effective Cause Marketing Campaign

It’s that time of year again!  In your mailbox, between your favorite shows, at check-out registers and even outside your grocery stores:  “asks” for money.  Good causes doing good things for our neighbors, our community, and our world.  In fact, there are some 1.5 MILLION not-for-profits ($25K or more in revenue) in the US.  So […]

The LOST Art Of Following-Up – 12 Creative Follow-Up Ideas Inside

Could you be missing business and important connections because you fail to follow up? Yes!  You are!  It is not enough to show up to a networking meeting or event and shake hands and collect business cards.  It is what you do AFTER shaking hands and collecting business cards that matter. Lots of times people […]

6 Steps to Effectively Promoting Your Event On Facebook During the Holiday Season

This time of year it is common for businesses to put on LOTS of events.  The most critical part of planning the event is marketing it effectively.  According to AdEspresso, 41% of Facebook users participate and interact with public events every month.  Let’s get your event noticed! Here’s how: Create an event registration page on […]