What is a personal brand and why does it matter to your business?
A strong personal brand is vital to your business because it gives a sneak peek into what people can expect to experience when they deal with you and the business you represent.
Your personal brand is a statement that says:
“This is the face of my business and this is the level of service I am willing to provide.”
The above statement is made through 3 things that make up your personal brand:
Your Values and what you hold important in everyday life. Knowing what your values are and using them in your messaging is probably one of the most important things about personal branding. This one portion of your personal brand is the ingredient that determines whether someone will trust you with their business…or not.
Action Step: Make a list of which values are most important to you and then ask yourself if you are authentically practicing these values. Values can be things like:
Ethics, Fairness, Accountability, Punctuality, Formal or Informal, Community Driven, Innovative, Forward Thinker, Leadership, etc.
Based on what you say, prior work experience, current clients, and, your affiliations all scream volumes about your ability. In short, all of these things answers the question customers and clients always ask themselves about you: “Do you have the knowledge and skill it takes to get the job done?”
Action Step: Do a self-assessment. What skills and knowledge do you need to increase in order to improve your personal brand?
Execute: You can increase your knowledge and skill set easily today through online courses, webinars, podcasts, do-it-yourself videos on YouTube, etc.
Maybe you have the know-how to get the job done. The real question will be, how well can you get the job done. Will you pay attention to detail, see the job through and do what it takes to ensure the finished product is something that both you and your customer or client will be proud of? Take it one step further, how much would you pay to get the same job done for yourself? Based on your answer, challenge yourself. Are you really putting a high level/dose of the “performance” ingredient of a personal brand into your work?
Action Step: If there is room for improvement, take action! How can you improve your work, making it more valuable to your customers and clients?
Think about your values, ability, and performance with every conversation, action, and piece of work you do. Constantly ask yourself three questions:
- Is your work, actions, behavior, etc. all in alignment with your personal brand values?
- What knowledge, skill, or further education do you need in order to improve your personal brand and your final product?
- Are your results and finished products a reflection of how you want people to perceive you?
If your the answer to the above is not “yes” each and every time, challenge yourself to do more and to do better, causing you to tweak and develop your personal brand each and every time!
Remember, personal branding is not an overnight thing. It is a journey, not a destination. You have a choice each and every day to make your personal brand better through daily interactions, decisions, follow-through, work quality, etc.
The work you put into your personal brand and the better it becomes will translate into better clients, more customers and a higher income. Is it easy? No. It is tedious, hard work that involves challenging yourself and pushing yourself, even when you don’t want to “go” anymore.
The choice is up to you!