We have all experienced it, especially in networking. Someone trying to sell you a product or service and you are not remotely interested. The person across from you doing the sales pitch is so caught up in why you need to purchase something from them that they are not even aware that you are completely the wrong person for whatever it is they are trying to sell.
If they only had a clue!
We often say in networking “Your customer is never everyone or anyone!” Your customer is someone specific, someone your fellow networkers must be on the lookout for! In order for them to be on the lookout for your fellow networkers, you must be able to accurately articulate who that customer is.
You are in luck!
This week, I am going to outline 4 steps you can use to clearly identify who your perfect customer is.
STEP 1: KNOW YOUR NICHE
Identifying your ideal customer starts with you! You need to identify a niche that you are going to work within. This niche is something you can easily relate to. To determine what your niche market is, you may ask yourself some questions to help you identify what your niche could be. Examples of these types of questions are:
- What are your passions and interests?
- Identify problems you can easily solve.
- Where do you get your information? Blogs? Magazines? Podcasts?
- What organizations do you belong to?
All of these questions will help you identify a market or audience where you can make a difference.
STEP 2: ABOUT – Start to paint a picture of the lifestyle your ideal customer has.
Answer these questions about your ideal customer to help you:
- Educational background? High school, college, masters, etc.?
- Are they male or female?
- How old are they?
- Married or single?
- How many?
- How old
- Where do they live
- Own home? Rent?
- What do they do for a living?
- Is it a double income household?
- What income range are they in?
- What are their interests?
- Where do they likely hang out?
- What problems do they have that you can solve?
- How can you help them?
STEP 3: START MEETING YOUR PERFECT CUSTOMER:
Now that you know who your ideal customer is, start asking to meet your ideal customer. It starts with networking. Ask for an introduction to someone who fits the profile you just detailed out above. There are lots of details that describe your perfect customer, just pick 3 of your top identifiers to help those you network with get a picture in their mind of who they can introduce you to.
STEP 4: KNOW YOUR COMPETITION
This is key. Research and study your competition carefully. Understand what makes you different and what makes you stand out from your competition. Once you understand that, you can then attract and seek out like minded customers – those that want something different than what your competition can offer!