Have you thought about or toyed with the idea of starting a blog for your business? What is holding you back? There are so many reasons why you should start one that they probably outweigh the reasons why you haven’t started one.
The 3 reasons listed below might just help you make the leap!
Establish yourself as an expert
What better way is there than the written word to help you position yourself as an expert in your field or niche. A blog is a blank slate where you can share value added advice, tips, and commentary about your profession.
Build a network, following or tribe
Blogs are a great way for people to get to know you, like you and trust you. The more value you provide on your blog, the easier it becomes for you to build a network or tribe of loyal followers. Once you have the loyal followers, the conversion process from regular blog reader to customer is fairly easy since you already have their focus and attention. They are committed fans wanting more from you.
Improve Search Engine Optimization
Blogging is essential when it comes to search engine optimization. Search engine look for keyword rich content entries that rank high on the quality scale. The more value and information you provide on the subject you are blogging about, the higher your blog and/or website will be ranked in search engines.
Key things to remember when it comes to blogging:
- Always be consistent. If your plan is to blog once a week or once a month, do so. Don’t be sporadic with large gaps of time between blogs.
- Marketing is a marathon, not a sprint. Every marketing plan should be well rounded and should contain many spokes or avenues used to connect with an audience and customers customers. Blogging may take some time to get customers, but, once you gain a customer through blogging, they tend to be very loyal, always craving what you have in store for them next!