In business, we are often told chance is good in order to keep our business relevant and interesting to customers and potential customers. In a way, change keeps us on our toes and helps us stay ahead of the competition. On the flip side of change is consistency. While change is good and allows for growth, consistency in business has its place as well. Without consistency, you would not have a solid customer base or a recognizable brand.
Below are 3 reasons why consistency in your business is important, especially when you want to support growth and change.
1. Branding: Staying consistent in your overall message of who you are, what you deliver, and your core values builds a strong brand. If you are wishy-washy about who your business is, what it stands for and the quality of what you deliver, your brand will falter and worse yet, most likely fail. When you design and manage your business with consistency, your brand becomes not only recognizable but, respected.
2. Measurement: Consistency in the way you do things creates an easy way for things to be measured. After producing consistent work, your will see consistent results or lack of results based on your efforts. At this point in time, you can determine whether or not you need to change something or continue doing what you were doing based on the results of the consistent pattern.
3. Accountability: Consistency builds in accountability. Here is what I mean. If you are consistent in the way you do things or expect things to be done, employees, team members, etc. understand the standard and will work toward that standard. The point is, they do not have to guess at what the result should be, they know what they should be and will work towards the goal. If the goal changes and expectations vary, so will your end results.
This week, examine where you can build in consistency. One of the easiest ways to build consistency is through systems. Do you have enough systems in place? You may want to look at how you approach your work to see if additional systems and work flow may help you stay consistent and efficient!