If you are an entrepreneur, a small business owner, or someone who is responsible for a specific business unit in your company, pay close attention. The difference between working in your business or on your business can make a HUGE difference in how successful you ultimately are.
Knowing the difference
Knowing the difference between working in your business working on your business is huge. Sometimes we can get trapped into thinking we are working on our business because of the level of importance we give an activity or task. When, in reality, we can actually delegate or outsource the “important” task or activity leaving us the creative space and time to breathe life into our businesses.
Key Clues That You Are Working “In” Your Business:
Working “in” your business ties you down with tasks and activities that can be easily automated, delegated or outsourced.
Examples of these types of activities include things like:
- Social media and content creation
- Customer service
- Some marketing functions
- Answering phones
- Answering emails
Many of the above tasks can be delegated to people like Virtual Assistants (VAs), freelancers, hourly employees and others can be automated
Working “on” your business centers your efforts, time, and energy around things that help your business gain momentum and move forward. Things like:
- Developing strategies
- Setting goals
- Measuring successes
- Creating plans
- Ensuring focus
- Investing in yourself (education, workshops, etc.)
- Hiring the right people
- Building systems
- Leading a team to success
How do you determine whether you have been working in your business rather than on it? You probably already have a gut feeling. But, just to make sure you pinpoint it accurately, I recommend you do the following:
- Grab a sheet of paper and pen
- Divide the paper into 3 columns
- Title 1 column “Tasks”
- Title the 2 column “Delegate”
- At the top of the 3rd column put your name
- Under the “Tasks” column, list all the tasks you do on a daily basis. The best way to do this is to spend an entire week recording your daily tasks or “to-dos”
- At the end of the week review the list
- Put a check in the “Delegate” column for all of the tasks you could outsource, give to a VA, an employee, or automate (be realistic – not everything must be done by you!)
- Put a check in the column with your name for absolutely every task that must be done by you.
Take a shortcut! Download my worksheet HERE
Now that you have a sense of what type of tasks you can delegate or automate, it’s time to start! You may not be able to do everything all at once…that’s ok! Start with what makes the most sense, what you can afford, and then, grow from there. For me, the first thing I chose to delegate was bookkeeping! Bookkeeping was by far, my least favorite task to do – EVER! As a result of giving this one task away, my taxes are so much easier to prepare and my accountant seems to be a little happier too!
What are you waiting for? Go work ON your business!