As a business owner, entrepreneur, or someone who generates business, you must be prepared to speak. Whether you are called on to tell people what you do for a living, who your ideal or perfect client is, or you get the opportunity to talk about your business to a room full of people, you must be prepared. In this blog post, I will share with you my 4 tips to make your next presentation a success.
Let’s dive right into the tips!
TIP 1: DON’T “Present”
You heard me. Take “presenting” out of your presentation. Instead, tell a story. Why? Stories bring impact because they:
- Organically cause audiences to use their imagination, placing themselves into the story line – this holds their attention longer
- Make the content more relatable
- Keep people engaged, especially if you can lead them through a series of emotions during your “non-presentation” (make them laugh, feel sad, happy, determined, motivated, etc.)
TIP 2: KISS
Keep It Simple, Sweetheart! Especially when you are trying to teach something or show how a product or service can help impact someone’s life. Use everyday language, avoid acronyms, and don’t shroud your content in a cloud of mystery and complicated scenarios. People are listening to you because you are the expert, not because you are trying to prove your expertise.
TIP 3: DON’T USE SLIDES AS A CRUTCH
We can all read. There is nothing worse than going to a presentation and have the presenter read from slides. Instead, use slides for visual impact and creating interest. Otherwise, you risk:
- Sending signals that you/the presenter doesn’t know the material
- Putting the audience to sleep
- Being be more engaged with the slides rather than the audience
TIP 4: CHOOSE GRAPHICS WISELY
When designing graphics for your presentation, design them with the audience member seated at the back of the room in mind. As an attendee, there is nothing more frustrating than seeing a slide with:
- Tiny print
- Spreadsheets that no one can read
- Graphs with weak visual impact
Instead, aim for:
- High quality, clean, sharp images
- Graphs that do not include too much information so that the point gets across
- Few words
Remember the old cliche “A picture is worth 1,000 words.” Apply that mantra to your next presentation if you decide to use slides. Slides should supplement the presentation to drive a point home, they should not be the presentation.
What changes will you make to your next presentation to make it a success? I would love to hear your ideas!