Have you ever felt “stuck” when it comes to your business? I mean really stuck… Like, the type of stuck that happens when your industry changes, you move to a new city, “life” happens forcing you to re-evaluate or change your business model. How do you make sure you make the transition and make it a successful one? Well, you are in luck! Below are 9 tips to get you and your business back on track.
This could possibly be the hardest step in the process especially if you are in a new city or you need to “reinvent” yourself. Creating a new plan or changing a plan that hasn’t been working can be a daunting task, especially if you are unsure of which path or avenue to take. When you are unsure of where you should go next, let passion lead the way. Discover what part of your business you are most passionate about. Then, create multiple streams of income around that concept or idea. What products or services can you create around those passions? Start brainstorming ideas and then grow them from there.
Once you have your products and services mapped out, assign S.M.A.R.T. goals to each product and service. S.M.A.R.T. goals are those goals that are Specific, Measurable, Achievable, Relevant and Time-Bound. Following S.M.A.R.T. goals will help you stay in line with your overall plan.
Now that you have specific S.M.A.R.T. goals in place, it’s time to let the world know about the products and services you provide. How will you market your business? Use a diversified plan, one that includes digital marketing, social media marketing (paid advertising on major social media channels) and traditional marketing efforts.
Pop-Up Events & Workshops
Using special pop-up events and workshops are a great way to give people a taste of what you offer. A great way for your pop-ups to get exposure is to get involved in through networking organizations, a local chamber of commerce, civic organizations, etc. Offer to be a value-rich featured presenter.
Invest in leave-behind marketing materials. These should be value-rich leaving the reader wanting more and compelling them to get in touch to learn more or get more information. A great way to do this is to direct them to a website or landing page that captures their email information in trade for a download or access to valuable information.
Stop Working For FREE
Initially, this may be a good plan to get your name out there and to build a portfolio. Now that you have some proven work, it’s time to collect your worth. If pro bono work is a part of your marketing plan, give yourself a budget. Only allow yourself to provide X amount of donations (donations of time, products or services) a quarter or year. As you grow, your donations of time and talent can marginally grow with you.
Designated Workspace & Hours
This is so important! It will help you stay motivated and focused if you have a dedicated area where you will work. If you spread your workspace out all over the house, it will be difficult for you to stay organized and you will be easily distracted by tasks and household chores.
Invest In Yourself
The best way to grow your business is to invest in yourself. Take the time to educate yourself, learn new things, and stay on top of trends.
Grow A Tribe
Use social media to reach your tribe. Facebook groups are a great way attract like-minded people who are in search of your products or services. It is also the ideal venue for you to interact and engage with them on a regular basis.
The above are the 9 things I turn to when my business needs a little boost as well as a positive mindset.