If you’re like me, I am always looking for ways to improve my business, attract new clients, and keep my current clients happy and satisfied. During my career, I have learned there are 10 proven ways to set your business up for maximum success. They are my tried and tested activities that I think are the most important in order to give your business a great reputation and staying power. Some of the items I will list will seem obvious but, you will find that the reminder is needed – especially when things get busy.
Let’s dive in…
The biggest reason why things go wrong in businesses is due to poor communication. In today’s digital world, it would seem that we should have a handle on communication, but sometimes things fall through the cracks. Set up a communication system and standard for your business. Who will handle which type of communication and what is your company’s standard when it comes response time? Immediately? Within 24 hours? What makes sense for your customers?
Phone Best Practices
Be easy to get a hold of. Today I called a new business I never used before. My experience was – meh! Why? I waited on hold for 27 minutes and 13 seconds before my call was answered. That wait time sends a message that the business I was calling can’t handle the business they have. What’s worse, the wait time I experienced sets an expectation for how I think my needs will be handled in the future. Frankly, I don’t have that kind of time to waste on hold. What type of message is your business sending when someone tries to get ahold of you
Under Promise and Over Deliver
This is a sure-fire way of creating raving fans who come back time and time again. It’s one of the best ways to delight your customers and clients.
Stay Innovative and Creative
The opportunity to offer your customers and clients something new and exciting keeps your business and your brand top of mind. Build creative time into your schedule on a regular basis, allowing you the ability to come up with new and innovative products and services. Creative time can be as simple as giving yourself the chance to take daily walks, exercise, a change of scenery, or even just a break from the grind to help get those creative juices flowing.
Always be looking ahead and try to predict where your industry is headed. If you can look into the future, you can make changes in the present to help keep your business prepared for what may lie ahead.
Have a Disaster Plan in Place
Let’s be real. “Ish” happens! Natural disasters, internet failures, illness, can hit us all. Is your business set up to sustain should something happen? What steps will you take to make sure your customers and clients are taken care of when disaster strikes?
Always Be Learning
One of the keys to staying ahead of the competition is learning something new. When you learn something new, you can offer something new, making you, your business, and the products and services you offer even MORE valuable.
Be On Time & Punctual
This one thing send such HUGE messages to those who are working with you and those who are watching you. It tells people you:
- Are serious about your work
- Care about your customers
- Are conscientious
- Are reliable
- Are dependable
- Are organized
Making others wait can be the one thing that can ruin a business relationship.
Take On Projects Outside of Your Comfort Zone
Doing this will help you develop as a person but will also add depth to your business.
Fall In Love With Planning and Goal Setting
Both of these require measurement. It is often said, “What is measured gets done.” Imagine how much further along in your business you would be if you planned and set goals on a regular basis.
If I were to add two more things to this list, they would be consistency and follow through. Those two things add SO MUCH to the character of your business. If you always show up in a positive way at the same level over and over again, it builds up so much trust. AND…if you consistently do what you say you are going to do, that is the icing on the cake. There have been so many times I have seen businesses offer empty promises because it sounded good at the moment. The disappointment experienced when the business doesn’t follow through on what they said they were going to do adds to their brand. Failure to provide consistency and follow through can result in a brand looking:
Make sure you are consistently putting your best business foot forward. Your business depends on it!